Wednesday, May 25, 2016

Sony expects 20% drop in smartphone shipments this year

Sony has published its forecast for the fiscal year ending March 31, 2017, revealing that it expects to ship a total of 20 million smartphones in the year, down nearly 20% from the 24.9 million figure it managed in the year prior.

https://www.blogger.com/blogger.g?blogID=8287838555664801157#editor/target=post;postID=7919453517586482078




The Japanese company says that the expected drop in sales is due to "a reduction in mainly mid-range smartphone unit sales reflecting an increased focus on high value-added models, as well as a reduction in smartphone unit sales in unprofitable geographical areas where downsizing measures were implemented during the fiscal year ended March 31, 2016."

Sales are forecasted at JPY 940 billion (a 17% decrease year-on-year), but the company expects a profit of JPY 5 billion this year, up from the JPY 61.4 billion loss it recorded last year.

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